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Crunchy Natto Launches on Amazon — A Modern, Crunchy Take on Japan’s Ancient Superfood, Now With Prime Delivery

LOS ANGELES, CA — Studio 1414 LLC today announced that Crunchy Natto (Plain) is now available on Amazon for $22.40, with Prime delivery available. Exclusively imported from Minowa, Nagano, Japan, Crunchy Natto reinvents one of Japan’s oldest and most nutritious foods as a light, crunchy, ready-to-eat snack — no refrigeration, no stickiness, no preparation required.

Ancient Ferment. Modern Crunch.

Natto — fermented soybeans — has been a staple of the Japanese diet for centuries, prized for its protein and probiotic benefits. But traditional natto’s sticky texture and strong character have long been a barrier for newcomers, especially in the US market.

Crunchy Natto solves that. By transforming fermented soybeans into a crisp, snackable form, it keeps the nutritional heritage of the original while making it approachable, portable, and genuinely enjoyable to eat. It is natto reimagined for modern, health-conscious American consumers who want functional food without compromise.

Sourced From the Heart of Nagano

Crunchy Natto is exclusively imported from Minowa, in Japan’s Nagano prefecture — a region renowned for its clean environment and deep food-craft traditions. Studio 1414 LLC handles the sourcing and import directly, delivering an authentic product with a clear point of origin rather than a mass-market imitation.

The Plain flavor launching today lets the natural, nutty character of the fermented soybean come through — perfect on its own as a snack, or as a crunchy topping for rice, salads, and bowls.

Soy Sauce Flavor Coming Soon

Today’s launch is just the beginning. A Soy Sauce flavor of Crunchy Natto is coming soon, adding a savory, umami-forward option to the lineup for fans of classic Japanese taste. Follow the brand to be the first to know when it drops.

Available Now — On Amazon and Online

Crunchy Natto (Plain) is available now on Amazon at $22.40 with Prime delivery, and through the official brand website.

➡️ Shop Crunchy Natto on Amazon

🌐 Official website


Studio 1414 LLC is a Los Angeles-based importer and distributor specializing in premium Japanese food and lifestyle products, FDA/FSVP compliance services, and brand development for the US market. Crunchy Natto is one of its proprietary brands, bringing Japan’s traditional superfoods to American consumers in modern, approachable forms.

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